In the past, Gail created the first “prescriptive brands” to fix frizz and brighten blonde. Products that are industry-firsts, have no equivalents, and have one thing in common: every single formula is a groundbreaking solution for a widespread, unmet problem. And if that wasn’t enough to convince me, finally, Appleton revealed that he began Lopez’s sought-after half-up hairstyle with the spray for the Tribeca Film Festival.About Color Wow Color Wow CEO and founder, Gail Federici, is a serial “beauty problem solver” whose innovative company has been called “the Apple of hair care.”įor 40 years, Gail has been advancing the art, science and business of hairdressing with game-changing new products.
What’s best is it feels like nothing is on the hair, it’s as light as water.” The pro, who counts Kim Kardashian, Dua Lipa, and Jennifer Lopez as clients, continues that along with the silky feeling, “it wraps each strand in an imperceptible, water-resistant barrier that causes water to bead up and roll off.” It was actually his viral TikTok, where he demonstrated water beads literally falling down hair strands, that had me hooked in the first place-along with creator who, with a similar hair type as me, documented her trial. “It stops frizz, even in the worst humidity, and leaves hair with a super glossy, glassy-like texture. “It’s an anti-frizz treatment that waterproofs your hair,” explains celebrity hairstylist and Color Wow global creative director Chris Appleton. Let’s be real: the Color Wow spray can feel advanced for a hair care novice when, in reality, it’s actually quite simple. So, I wanted to ensure that anything I tried at home would not damage my hair in any way. Not even a keratin treatment had graced my mane.
Other than the relaxers of my youth and a blonde balayage earlier this year, I’m not quite accustomed to hair treatments. So, when I discovered the Color Wow Dream Coat spray on TikTok, I’d never gotten my hands on a product fast enough.
For years, my hair has maintained a rather mercurial temperament-especially when heat and humidity were in the forecast.
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